Digital Gold Investment Platform on the Rise in Indonesia

A gold bar and smartphone's displaying Lakuemas digital gold investment app.

Digital platform for gold investment is becoming an increasingly attractive option for investors in Indonesia. Especially with gold prices surging by 30 percent in 2024, Which further highlights gold’s rising status as a dependable asset.

In times of global uncertainty, individuals often struggle to find secure and easy ways to invest online. To address these concerns, Lakuemas, a leading platform for digital gold investment, uses innovative technology to ensure users can transact with confidence and flexibility.

 

Lakuemas’ Track Record

As a pioneer in Indonesia’s digital gold market, Lakuemas has built trust among investors. The platform operates under the regulation of the Commodity Futures Trading Regulatory Agency (Bappebti), ensuring compliance with local laws and offering users peace of mind. Additionally, Lakuemas holds ISO 27001 certification, demonstrating its commitment to international information security standards.

Edy Setiawan, the CEO of Lakuemas, explained as reported by Kompas, “We hope that more people in Indonesia feel safe and comfortable investing in digital gold. To ensure safety, it is important for the public to choose a trusted investment partner like Lakuemas, which has official permission from the Commodity Futures Trading Regulatory Agency and is supervised by the Indonesian Commodity & Derivatives Exchange (ICDX).” By prioritizing transparency and protection, Lakuemas empowers users to invest confidently, knowing their assets are secure in a rapidly changing financial landscape.

 

Innovative Features of Lakuemas

Lakuemas offers superior features supported by advanced technology. Tirta Sudira, the Head of Product at Lakuemas, highlighted these features: “We have a flagship feature, Lakuemas Elite membership, which offers a price spread of 1.5 percent, faster cash-out within a maximum of 1 hour (based on certain tiers), and the Laku Simpan feature that allows storage starting from just 1 gram.”

The platform is backed by the Central Mega Kencana (CMK) ecosystem, creating a robust trading environment. This ensures that investors can engage in gold transactions with ease and confidence. These features firmly establish Lakuemas as a leader in digital gold investment.

 

The Surge in Digital Gold Transactions

Between January and September 2024, digital transactions for physical gold reached an impressive IDR 41.3 trillion. This marks a staggering 1,181 percent increase compared to the same period in the previous year. Transaction volumes also saw significant growth, rising from 3,365.8 kilograms (kg) to 35,178.48 kg during the same timeframe. These figures highlight the growing interest and trust in digital gold investment within Indonesia.

 

Empowering Investors Through Education

Lakuemas actively works to enhance consumer education by partnering with various e-commerce platforms and brands. In 2025, the company plans to expand its collaborations with universities through a campus ambassador program. This initiative aims to spread knowledge about digital gold investment to a wider audience, particularly Generation Z (Gen Z).

Through educational efforts, Lakuemas equips young investors with the tools and understanding they need to navigate the digital gold market confidently. This focus on education encourages informed investment decisions and nurtures a new generation of savvy investors ready to engage in the evolving digital finance landscape.

 

The Future of Gold Investment in Indonesia

The future of gold investment in Indonesia looks bright, driven by the increasing adoption of digital platforms and growing trust in digital gold. As Lakuemas continues to innovate and educate investors, especially among the younger generation, the digital gold market is set for significant growth. This evolution will position gold as a key asset in the investment portfolios of Indonesians.

 

Source: Kompas.com

Image: Dok. Lakuemas

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Andrzej Barski

Director of Seven Stones Indonesia

Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

Terje H. Nilsen

Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

Terje’s leadership, drive and knowledge are recognised across many industries and his unrivalled network of high level contacts in government and business spans the globe. He believes you do good and do well but always in that order. Terje speaks English, Indonesian and Norwegian.

Per Fredrik Ecker

Managing Director of Seven Stones Indonesia, Jakarta

Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

His most recent experience is within Intelligent Transport Solutions (ITS), Telecom, and other sectors within the Indonesian market. He is today through his position in SSI and by representing Norway Connect, promoting Nordic and European companies that would like to explore business opportunities in the Indonesian market. He’s also playing an active role to help create the Nordic House concept in Jakarta that will provide an excellent platform for Nordic companies entering Indonesia, where they’ll find a community that can offer support with trusted information and affordable services to enter this market.

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Ridwan Jasin Zachrie

CFO of Seven Stones Indonesia, Jakarta

Ridwan is one of Indonesia’s top executives with a long and illustrious career in the financial world. He holds several professional certifications including being a Certified Business Valuer (CBV) issued by the Australian Academy of Finance and Management; Broker-Dealer Representative (WPPE); and The Directorship Certification for Directors and Commissioners, issued by the Indonesian Institute of Commissioners and Directors.

His experience includes being the Managing Director at one of the top investment banking groups in the region, the Recapital Group, the CFO at State-owned enterprises in fishery industry and the CEO at Tanri Abeng & Son Holding. He’s also been an Independent Commissioner in several Financial Service companies and on the Audit and Risk Committee at Bank BTPN Tbk, Berau Coal Energy Tbk, Aetra Air Jakarta as well as working for Citibank, Bank Mandiri and HSBC. His last position was as CFO at PT Citra Putra Mandiri – OSO Group.

Ridwan has won a number of prestigious awards including the Best CFO Awards 2019 (Institute of Certified Management Accountant Australia-Indonesia); Asia Pacific Young Business Leader awarded by Asia 21 Network New York USA (Tokyo 2008); UK Alumni Business Awards 2008 awarded by the British Council; and The Most Inspiring Human Resources Practitioners’ version of Human Capital Magazine 2010.

He’s a member of the Board of Trustees of the Alumni Association of the Faculty of Law, Trisakti University, Co-Founder of the Paramadina Public Policy Institute and actively writes books, publications and articles in the mass media. He co-authored “Korupsi Mengorupsi Indonesia” in 2009, which helps those with an interest in understanding governance in Indonesia and the critical issue of corruption. Ridwan speaks Indonesian and English.