Creative Economy Minister Teuku Riefky Harsya has urged all parties to work together to help creative economy players, especially those in the regions, adopt artificial intelligence (AI) technology to generate added value, according to reporting from Antara News.
“We have prepared a directorate to encourage collaboration,” he said during a meeting with Commission VII of the House of Representatives (DPR) in Jakarta on Wednesday (9/7/25.)
He underlined that the advance of AI cannot be stopped. However, creative economy players can embrace AI to generate added value, he said.
According to Harsya, his ministry is seeking to develop the creative economy in regions, which currently serves as a source of state revenue, but it is facing significant hurdles in the task, particularly competition from foreign products and challenges related to technologies, says Antara News.
The ministry, through its Directorate of New Digital Technology, is striving to help creative economy players address new challenges in the digital technology era.
He said that his ministry will use its budget to set up creative economy agencies in regions with the help of multi-party collaboration.
These agencies will eventually serve as “homes” for creative economy players and help them secure development funding from the central government, he added.
According to Antara News, this development funding, which will include grants, will be obtained with the support of the ministry’s technology directorate, he informed.
The ministry will also prioritize AI training, which will need to be coordinated with other ministries, such as the Ministry of Communication and Digital Affairs.
Harsya expressed the hope that the increase in the budget proposed to Commission VII, from IDR 428.47 billion to IDR 2.3 trillion (approximately USD 141.5 million), would help empower creative economy players, especially in facing digital challenges, says Antara News.
Source: Antara News
