Apple Proposes Investing USD 100 million in Indonesia

Apple has committed to investing USD 100 million (approximately IDR 1.57 trillion) in Indonesia to address the government’s ban on the iPhone 16, according to reports by Bloomberg and GSM Arena. This investment is a significant increase from the company’s previous pledge of USD 10 million (IDR 156.8 billion), according to reporting from Jakarta Globe.

The initial USD 10 million investment is earmarked for building an accessory manufacturing facility in Bandung, West Java. The new USD 100 million commitment will be rolled out over two years, with the first phase dedicated to the Bandung facility. Details on the allocation of the remaining USD 90 million are still unclear. GSM Arena speculates it may involve Apple’s manufacturing partner, Foxconn, potentially setting up an assembly line in Indonesia.

Jakarta Globe reports that Apple’s proposed investment still falls short of the IDR 1.7 trillion target set by Industry Minister Agus Gumiwang Kartasasmita. The minister has pushed Apple to meet Indonesia’s domestic component level (TKDN) threshold of 35 percent, a requirement for selling the iPhone 16 in the country.

To fulfill the TKDN criteria, Apple has opted for the innovation and development route by expanding its Apple Developer Academy program. The academy currently operates in three locations: BSD in Banten, Sidoarjo in East Java, and Nongsa in Batam. During a recent visit to Indonesia, Apple CEO Tim Cook pledged to open an additional academy in Bali, though the plan has yet to materialize.

The iPhone 16, launched globally in September, is not available for sale in Indonesia due to its failure to meet TKDN requirements. As a result, the Trade Ministry has banned online platforms from listing the device, while the Industry Ministry plans to block the International Mobile Equipment Identity (IMEI) for iPhone 16 units in the country, rendering them unusable, Jakarta Globe reports.

Despite the restrictions, an estimated 9,000 iPhone 16 units entered Indonesia between August and October 2024 via individual travelers who paid the appropriate taxes. Similarly, 22,000 Google Pixel devices were brought into the country through personal imports or overseas shipments earlier this year. These devices, however, are only permitted for personal use and are prohibited from being resold.

Neither Apple nor the Ministry of Industry has issued an official response to the ongoing negotiations or the status of the investment.

Source: Jakarta Globe, Bloomberg, GSM Arena

Stock image by Matias Cruz from Pixabay

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Andrzej Barski

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Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

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