Indonesia’s hospitality industry expects the Eid Holiday in 2026 to lift hotel occupancy nationwide as families plan post-Ramadan travel. After a challenging period last year, hotel operators now prepare targeted strategies to capture rising demand.
Industry leaders believe this year’s Eid Holiday momentum will help reverse the 20 percent occupancy decline recorded in 2025. As travel activity increases and families seek meaningful holiday experiences, hotels aim to position themselves at the center of the celebration.
Eid Holiday 2026 Drives Hotel Occupancy Recovery
The Eid period consistently drives one of the highest travel peaks in Indonesia. Families travel across cities to reunite, relax, and celebrate together. This strong travel culture creates a major opportunity for the hospitality sector.
The Secretary General of the Indonesian Hotel and Restaurant Association emphasized the family-oriented nature of the season. “The Eid holiday is characterized as a family holiday, so hotels have prepared various efforts to accommodate that,” he said.
Last year, however, hotels faced setbacks. Occupancy during the 2025 Eid period dropped by 20 percent compared to 2024. Weakened purchasing power and extreme weather disrupted travel plans in several regions. Despite that decline, industry players now expect improvement. They see 2026 as a turning point driven by better preparation and more adaptive strategies.
Read More: Weak Purchasing Power Leads to 24% Drop in Eid Travel 2025
Family-Friendly Hotel Packages Attract Travelers
Hotels no longer rely solely on room availability to increase bookings. Instead, they design thematic experiences that align with Ramadan and Eid traditions. Operators now treat the festive season as a curated event.
“In essence, it’s like an event. Right now, the event is Ramadan; previously, it was the Chinese New Year. The packages offered by hotels always follow the character of the holiday,” the association’s secretary general explained.
As a result, many hotels introduce special iftar packages and traditional Eid dishes. These culinary offerings create a home-like atmosphere within hotel spaces. At the same time, management teams adjust interior decorations to reflect Eid themes. Festive visuals enhance comfort and elevate the holiday mood.
Moreover, hotels craft family-specific packages tailored for parents traveling with children and extended relatives. These bundles often combine dining, accommodation, and recreational facilities into one convenient offer. By focusing on experience rather than price alone, hotels aim to increase both occupancy and guest satisfaction.
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Government Incentives Support Eid Holiday Travel
Beyond industry efforts, government policies also support Eid Holiday travel growth. Authorities introduced transportation ticket discounts and toll road tariff reductions to stimulate domestic mobility. These incentives reduce travel costs and encourage families to extend their trips.
In addition, the government promotes Work From Anywhere arrangements during the holiday period. Flexible work policies allow professionals to combine remote work with family travel. Consequently, travelers can lengthen their stays beyond the official public holidays.
“This allows people to extend their holidays and take collective leave. However, once again, the main challenge is purchasing power. When we talk about holidays, purchasing power is always a determining factor in whether travel movement increases or not,” he stated.
These coordinated measures create a supportive environment for the hospitality sector. Lower travel barriers and greater flexibility increase the likelihood of higher hotel bookings during peak periods.
Read More: Indonesia Hotel Industry in 2026 Hit by Budget Reallocation Risks
Purchasing Power Remains Key Challenge
Despite growing optimism, hotels still face economic realities. Consumer spending directly influences travel decisions. When households tighten budgets, discretionary expenses such as vacations often decline.
Industry leaders recognize this constraint. While promotional packages and festive experiences attract interest, purchasing power ultimately determines final booking decisions.
Nevertheless, operators respond proactively. They refine pricing strategies, enhance value-added services, and strengthen marketing campaigns to remain competitive. By balancing affordability with experience, hotels aim to convert cautious consumers into confirmed guests.
Hospitality Sector Optimistic for Stronger 2026
Looking ahead, the hospitality sector views Eid Holiday 2026 as a critical recovery moment. Hotels have aligned their offerings with family travel trends, festive traditions, and government-supported mobility. They continue to improve booking systems and streamline customer experiences to simplify reservations.
With strategic planning and coordinated support, industry leaders expect stronger occupancy rates compared to last year. Although purchasing power remains a decisive factor, tailored holiday packages and extended travel flexibility provide solid growth potential.
If current momentum continues, Eid Holiday in 2026 could mark a significant rebound for Indonesia’s hotel industry and reinforce its role in supporting national tourism recovery.
Source: antaranews.com, voi.id
Image: Andrey Popov / Getty Images
