Tempo are reporting on how Indonesian E-commerce businesses, some of the most successful in region, have been forced to change strategies as Indonesia continues to strive amidst global economic conditions that are threatened by a global recession.
These new strategies involve not only offering the best deals and discounts to attract users, but also becoming a place that can support sellers to survive and maintain the continuity of their business.
Recently, all E-commerce businesses are competing to launch interactive features to bring more fun for shoppers in doing transactions.
Three online shopping platforms dominate Indonesia’s E-commerce market; Shopee, Tokopedia, and Lazada.
Katadata Insights Center’s research, entitled ‘MSME Study Report: The Role of Marketplace for MSMEs’, revealed that 57-percent of businesses explained that their biggest sales value came from Shopee, followed by Tokopedia (28-percent), Lazada (6-percent), Bukalapak (3-percent), Blibli (2-percent), and others (3-percent), report Tempo.
Chairperson of the Indonesian E-commerce Association (idEA), Bima Laga, believes the growth of E-commerce will persist even though public activities return to normal before the COVID-19 pandemic, as the mobility restrictions or PPKM policy are lifted.
“Online shopping has now become a lifestyle and a way for fulfilling daily needs,” said Bima in an official statement.
However, the players’ strategy battles to maintain their business will certainly go on, especially after all the big players have made adjustments together in a bid to create a more mature ecosystem.
An optimistic Bima noted that it will be interesting to pay attention to the journey of E-commerce players in the coming years as we pass through these uncertain times.