CNBC Indonesia are reporting on a new report from Google, Temasek and Bain & Company, which suggests that Indonesia’s digital economy has grown rapidly in 2022, hitting IDR 1.2-quadrillion, around USD 77-billion in the total value of transactions made, a rise of 22-percent Year-on-Year from USD 63-billion in 2021.
According to reports, by 2025, Indonesia’s digital economy could reach USD 130-billion, with the e-commerce industry as the main driver.
On the one hand, the Southeast Asia-level digital economy (SEA), is growing faster than expected with an estimate of USD 200-billion.
This is in line with the increasingly massive growth of digital adoption in Southeast Asia. The report reveals an additional 100-million internet users have gone online in the last three years.
In addition, e-commerce is nearing full adoption among digital users in Southeast Asia’s cities.
Meanwhile, adoption of e-groceries, video-on-demand, and on-demand music is minimal as consumers return to their pre-pandemic habits.
As digital adoption matures, understanding usage behavior across consumer segments is needed to open up additional space for growth.
The majority of digital players are shifting their priority direction from new customer acquisition, to deeper engagement with existing customers.
Source: CNBC Indonesia