Indonesia’s modest fashion industry continues to gain momentum as new data highlights a significant rise in export performance. The sector recorded US$7.1 billion in exports from January to October 2025, marking a 3.9% increase from the same period last year. This upward trend reflects strong global demand and ongoing efforts to strengthen Indonesia’s creative economy.
Indonesia Modest Fashion Industry Shows Strong Export Growth
Latest figures from the Ministry of Trade show consistent export expansion across Indonesia’s modest fashion industry. The US$7.1 billion export value between January and October 2025 demonstrates solid market demand, supported by rising international recognition of Indonesian modest fashion design. Over the last five years, the sector has maintained a 3.13% growth rate, increasing from US$6.9 billion in 2020 to US$8.4 billion in 2024. This performance signals a strong global presence and highlights opportunities for further expansion.
Trade Minister Budi Santoso emphasized the sector’s potential to dominate both domestic and global markets. He noted that strong collaboration between designers and MSMEs continues to fuel innovation and improve product competitiveness. “The key to dominating the domestic market is having competitive products so our consumers realize how good our products are. One of the things we do is facilitate business matching with domestic buyers so products can enter department stores. It’s also important to build a strong ecosystem in e-commerce,” he said, as reported by Kontan.co.id.
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Government Support Strengthens Creative Economy Ecosystem
The government continues to strengthen the creative economy by empowering designers and MSMEs. These stakeholders play a crucial role in elevating the quality of modest fashion products and enhancing the industry’s competitiveness. Minister Budi highlighted the importance of improving product standards, enhancing promotions, and building stronger distribution channels. These efforts include deeper integration with modern retail networks and expanded use of e-commerce platforms.
He reiterated the need to strengthen the local market by improving consumer awareness and encouraging appreciation for domestic products. According to him, partnerships and ecosystem development remain essential as Indonesia strives to position itself as a global leader in modest fashion.
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Industry Events Boost Visibility of the Indonesia Modest Fashion Industry
Prominent industry events also contribute to expanding Indonesia’s footprint in the global modest fashion landscape. The Jakarta Modest Fashion Summit 2026, held at Djakarta Theater, aims to bring together 2,000 participants, including designers, entrepreneurs, content creators, and creative industry professionals. These gatherings promote collaboration and highlight the creativity driving Indonesia’s modest fashion sector.
Indonesia also hosted Jakarta Muslim Fashion Week (JMFW) 2026 on November 6–9, 2025, attracting both domestic and international buyers. The event recorded transactions worth approximately US$19.5 million, showcasing Indonesia’s ability to meet global demand and offer diverse designs that appeal to a wide audience. These industry events serve as platforms for exposure, partnership building, and long-term growth.
Positive Momentum for Indonesia’s Modest Fashion Market
The rising export value and consistent long-term growth reflect strong momentum for Indonesia’s modest fashion industry. Government initiatives, ongoing collaboration with MSMEs, and expanding global visibility continue to strengthen the sector’s outlook. With steady demand and supportive industry ecosystems, Indonesia is well-positioned to deepen its presence in the global modest fashion market.
Source: industri.kontan.co.id
Image: charliepix / Canva
