Ministry Developing Initiatives To Embrace Digital Transformation

Antara News are reporting on programmes being developed by the Tourism and Creative Economy Ministry (Kemenparekraf) designed to strengthen the contribution of the creative economy sector to the national economy as Indonesia embraces digital transformation.

In a statement issued on Thursday, Sandiaga Uno, Indonesia’s Minister of Tourism and Creative Economy said “we also encourage the younger generation to excel at seeing opportunities and doing business by creating added value to products/ services as well as taking advantage of the digital and technological era.”

One of the programmes is the Baparekraf (Tourism and Creative Economy Agency) for Startups (BEKUP), an incubation programme for Indonesian digital startups to help them become competitive and have a positive impact on the national economy.

“In the BEKUP programme, we will provide learning according to a proven curriculum, which is supported by various mentors and experts who have experience in the startup industry in Indonesia,” said Sandiaga.

There will also be a Baparekraf Digital Talent (BDT) programme, which will be implemented in collaboration with Google Authorized Training Partners in Indonesia, say Antara News.

The graduates of the BDT programme are targeted to acquire capabilities corresponding to industry demand and strengthen Indonesia’s digital economy ecosystem.

Meanwhile, the Baparekraf Digital Innovation Lab (BEDIL) programme will provide digital transformation assistance for creative economy actors at the five super-priority tourism destinations (DPSPs) set by the government.

The DPSPs are Lake Toba in North Sumatra Province, Borobudur Temple in Central Java Province, Mandalika area in West Nusa Tenggara (NTB) Province, Labuan Bajo area in East Nusa Tenggara (NTT) Province, and Manado-Likupang area in North Sulawesi Province.

Other programmes are Santripreneur, which is a training and mentoring programme for Islamic boarding school students and Proud of Indonesia-Made Product National Movement (Gernas BBI), say Antara News.

Santripreneur aims to develop the creative economy ecosystem at educational institutions by involving industry players as students’ mentors, while the Proud of Indonesia-Made Product National Movement (Gernas BBI), has been implemented as a joint campaign with other ministries/ institutions since 2020 to help Micro, Small, and Medium Enterprises (MSMEs) conduct digital transformation.

Through the movement, so far, 20.6-million MSMEs have entered the online marketplace and the E-Commerce ecosystem. It is targeted that 30-million MSMEs will join the ecosystem by 2024.

In addition, the ministry will carry out the sectoral E-Catalogue program for tourism and creative economy MSMEs. 

Source: Antara News

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